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Sunday, 25 November 2012 14:02

City Council to Consider $211,000 Tourism Marketing Services by Chamber of Commerce’s Turlock Convention and Visitors Bureau

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The Turlock Convention and Visitors Bureau (CVB), that acts as the tourism marketing arm of the City by agreement between the City of Turlock and the Turlock Chamber of Commerce, will be giving its annual report and seeking the Turlock City Council’s approval to fund its efforts in a 2013 proposed budget.

The mission statement of the CVB is as follows: The Turlock Convention and Visitors Bureau is responsible through marketing efforts to bring visitors into the Turlock area, thereby enhancing the local economy.

The current agreement provides that the Chamber receive up to a maximum of $99,000 annually for fixed and salary administrative expenses with additional funds allocated for other specific products or programs. The proposed budget this year reflects fixed administrative fees of $14,900 and salaries/benefits of $82,618.56. The salary and benefits portion of the transient occupancy tax (TOT) would provide for 100% of the CVB Manager's salary, 50% of an Office Assistant's salary, 15% of the Chamber CEO's salary, 100% of a staff assistant, and 100% of a part time intern Administrative Assistant's salary.

The TOT funds are part of the City's general fund and can be used for a wide variety of purposes the Council deems appropriate. The agreement provides that the CVB will provide a work plan with their proposed budget. Attached with the proposed budget is the CVB 2013 Plan of Action Breakdown detailing the budgeted work plan of the CVB for 2013. The CVB Annual Report will be provided in January of 2013 after the 2012 year is completed.

The CVB's 2013 proposed budget of $211 ,645 is equivalent to the dollar amount requested in 2012 and provides for continuation of programs and services with the following areas as priorities: Community outreach, signage, publications, and economic impact measurement. The City Staff report notes that this budget proposes partnering with the Carnegie Arts Center for weekend visitors and information distribution to visitors for a $5,200 cost. This is being accomplished without increasing the budget.

For more information on the Turlock Convention and Visitors Bureau, visit www.visitturlock.org.

City Staff is recommending that the Turlock City Council approve funding the $211,645 CVB 2013 proposed budget with City of Turlock TOT Tax as they believe that the CVB is an asset to the City, particularly for economic development efforts. Materials developed by the CVB supplement and compliment other City efforts. In addition, the CVB Director represents Turlock at local travel and tourism meetings. A strong working relationship has been formed between the CVB and the City's Parks, Recreation and Public Facilities Division to create coordination with sporting tournaments, the annual Christmas Parade and a variety of other programs.

City Staff states that this project meets the objectives set forth in the City Council's Strategic Plan. Policy Initiative - Fiscal Responsibility, Goal C: Ensure the most efficient use of resources and maximize value within department budgets and develop value-added partnerships with public and private agencies, industry, and educational institutions, such as California State University Stanislaus.

While City Manager Roy Wasden also recommends approval of this year's Chamber CVB request, the City Council may choose other alternatives including not providing the TOT allocation to the Chamber contrary to the agreement (the agreement provides for termination by either party with or without cause with 90 days written notice), providing additional funding for additional services or to expand services, directing Staff of the City and Chamber to develop other methods of funding, or directing staff to develop a competitive request for proposal (RFP) for travel/tourism/marketing services.

View the complete Turlock CVB 2013 proposed budget, 2013 administrative fees breakdown, and the 2013 CVB plan of action breakdown here in this pdf file.


To view the complete Turlock City Council Regular Meeting Agenda Packet, visit the City of Turlock website here:
http://cityofturlock.org/pdf/downloadpacket.asp?dept=CityCouncil&id=291

People may also watch the Council video live from the City of Turlock website and on Charter cable channel 2.
 

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